History of Dubai Chocolate

The product that became known worldwide as “Dubai Chocolate” was conceived in Dubai in the early 2020s. The earliest widely reported origin story traces back to a British–Egyptian entrepreneur who wanted to blend the comforting flavors of Middle Eastern sweets with modern chocolate craftsmanship. That idea led to a chocolate bar inspired by knafeh—combining pistachio cream, tahini-like notes and bits of shredded, crunchy pastry (kataifi) inside a chocolate shell.

What Makes It Special

The original bar paired a smooth milk-chocolate exterior with a textured, nutty filling. The contrast of crunch + cream + chocolate created a multi-layered mouthfeel that felt both familiar and novel. Its colorful layers and striking design made it an instant hit on social media.

Rise to Fame

Though it launched locally in Dubai around 2021–2022, global fame came later — when a tasting video went viral on TikTok and millions of viewers discovered it at once. The combination of novelty, strong visuals, and craveable textures sent demand soaring worldwide, inspiring countless variations and copycats.

Why “Dubai Chocolate”?

Although the original product had a playful name referencing knafeh, the world soon began calling the category “Dubai Chocolate” — a shorthand that captured both its place of origin and the city’s reputation for bold, luxury-forward food trends. Today, the phrase is used generically to describe chocolate treats layered with pistachio cream and kataifi pastry.

How We Created Our Dubai Chocolate Cookie & Brownie

At The Dessert Diaries, we were inspired by this global sensation and knew we had to put our own spin on it. Instead of making a bar, we transformed those indulgent Middle Eastern flavors into two of our favorite desserts — a soft, chewy cookie and a rich, fudgy brownie. Both are handmade in small batches, with layers of flavor and texture that make them unforgettable.

The Dubai Chocolate Cookie

Our Dubai Chocolate Cookie is stuffed generously with smooth pistachio cream and delicate, crunchy kataifi. Baked until the edges are slightly crisp while the center stays soft and chewy, it delivers the perfect balance of gooey, nutty, and crispy textures all in one bite.

Flavor Experience

• The first bite greets you with rich chocolate and a soft, chewy texture.
• The pistachio cream inside adds a velvety, nutty sweetness.
• The kataifi strands bring a delightful, crunchy surprise that elevates the cookie.

Why People Love It

It’s not just a cookie — it’s a decadent treat with a twist. Customers love that it feels playful and luxurious at the same time. The mix of textures (chewy, creamy, crispy) makes it unforgettable, and many say it feels like a café-style dessert in the comfort of a cookie.

The Dubai Chocolate Brownie

Our Dubai Chocolate Brownie is indulgence layered to perfection. We bake a dense, fudgy brownie with a hidden layer of pistachio cream and kataifi, then finish it with a shiny chocolate ganache and a sprinkle of chopped pistachios on top. Every layer is designed to add richness, crunch, and elegance.

Flavor Experience

• Deep, fudgy chocolate sets the stage with each bite.
• The pistachio cream layer melts into the brownie, adding nutty sweetness.
• Crunchy kataifi creates a surprising texture inside.
• The glossy ganache topping and chopped pistachios bring the perfect finish — smooth, rich, and slightly toasty.

Why People Love It

This isn’t just any brownie — it’s an elevated version of a classic. Customers love how the layers of pistachio cream and kataifi surprise them, while the shiny ganache and pistachio topping make it look as indulgent as it tastes. It’s celebratory, luxurious, and absolutely irresistible.

Our Promise

Every Dubai Chocolate Cookie and Brownie is made by hand, in small batches, using the best ingredients we can find. They’re not just desserts — they’re our way of sharing a piece of inspiration, culture, and joy with you.